brandhorizon https://www.brand-horizon.com We are a marquee brand consulting firm headquartered in UB City, Bangalore. We provide complete Branding solutions for SMEs and Startups. We create a value proposition to our clients by building sustainable corporate growth, using Branding as a Strategic Tool. Thu, 19 Aug 2021 04:28:04 +0000 en-GB hourly 1 https://wordpress.org/?v=5.4.12 https://www.brand-horizon.com/wp-content/uploads/2020/07/cropped-logo-1-32x32.jpg brandhorizon https://www.brand-horizon.com 32 32 How Brand Storytelling enhances Brand recall https://www.brand-horizon.com/2020/07/24/how-brand-storytelling-enhances-brand-recall/?utm_source=rss&utm_medium=rss&utm_campaign=how-brand-storytelling-enhances-brand-recall https://www.brand-horizon.com/2020/07/24/how-brand-storytelling-enhances-brand-recall/#respond Fri, 24 Jul 2020 06:14:45 +0000 http://brand-horizon.com/?p=740 Brand Storytelling is a highly effective tool   to drive connect and loyalty towards brands. Today, unlike in the past, we are blessed to have Social Media and Content…

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]]> https://www.brand-horizon.com/2020/07/24/how-brand-storytelling-enhances-brand-recall/feed/ 0 How Does A Start-up Mentor Cum Project Manager Steer the Start-up to Success? https://www.brand-horizon.com/2020/07/24/how-does-a-start-up-mentor-cum-project-manager-steer-the-start-up-to-success/?utm_source=rss&utm_medium=rss&utm_campaign=how-does-a-start-up-mentor-cum-project-manager-steer-the-start-up-to-success https://www.brand-horizon.com/2020/07/24/how-does-a-start-up-mentor-cum-project-manager-steer-the-start-up-to-success/#respond Fri, 24 Jul 2020 06:13:41 +0000 http://brand-horizon.com/?p=737 A P J Abdul Kalam said and I quote — “’Dream is not that which you see while sleeping. It is something that does not let you sleep.’”  To me, this is so very relevant in a start-up…

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]]> https://www.brand-horizon.com/2020/07/24/how-does-a-start-up-mentor-cum-project-manager-steer-the-start-up-to-success/feed/ 0 Brand reputation management assumes complexity at least under three situations – https://www.brand-horizon.com/2020/07/24/brand-reputation-management-assumes-complexity-at-least-under-three-situations/?utm_source=rss&utm_medium=rss&utm_campaign=brand-reputation-management-assumes-complexity-at-least-under-three-situations https://www.brand-horizon.com/2020/07/24/brand-reputation-management-assumes-complexity-at-least-under-three-situations/#comments Fri, 24 Jul 2020 06:12:37 +0000 http://brand-horizon.com/?p=734 Mergers and Acquisitions Multi-channel online presence Managing Stakeholder equations – other than with customers Merger/Acquisitions: There are any number of instances where partnerships between 2 entities have not…

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]]> https://www.brand-horizon.com/2020/07/24/brand-reputation-management-assumes-complexity-at-least-under-three-situations/feed/ 1 Brands need to be dynamic to stay ahead of competition https://www.brand-horizon.com/2020/07/24/brands-need-to-be-dynamic-to-stay-ahead-of-competition/?utm_source=rss&utm_medium=rss&utm_campaign=brands-need-to-be-dynamic-to-stay-ahead-of-competition https://www.brand-horizon.com/2020/07/24/brands-need-to-be-dynamic-to-stay-ahead-of-competition/#respond Fri, 24 Jul 2020 06:11:37 +0000 http://brand-horizon.com/?p=731 Brands need to be dynamic in order to stay ahead of competition. Building a good brand is not an end but actually it is the beginning of another…

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]]> https://www.brand-horizon.com/2020/07/24/brands-need-to-be-dynamic-to-stay-ahead-of-competition/feed/ 0 In B2B Business – Is Brand proposition more intangible? https://www.brand-horizon.com/2020/07/24/in-b2b-business-is-brand-proposition-more-intangible/?utm_source=rss&utm_medium=rss&utm_campaign=in-b2b-business-is-brand-proposition-more-intangible https://www.brand-horizon.com/2020/07/24/in-b2b-business-is-brand-proposition-more-intangible/#respond Fri, 24 Jul 2020 06:10:43 +0000 http://brand-horizon.com/?p=728 The concept of Brand Management has evolved rather well over the years in the B2C space but when it comes to B2B, especially SME segment owned by first generation entrepreneurs,…

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]]> https://www.brand-horizon.com/2020/07/24/in-b2b-business-is-brand-proposition-more-intangible/feed/ 0 How to combat challenges of Brand Repositioning Strategy! https://www.brand-horizon.com/2020/07/24/how-to-combat-challenges-of-brand-repositioning-strategy/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-combat-challenges-of-brand-repositioning-strategy https://www.brand-horizon.com/2020/07/24/how-to-combat-challenges-of-brand-repositioning-strategy/#respond Fri, 24 Jul 2020 06:09:49 +0000 http://brand-horizon.com/?p=725 When a well-established brand wants to reposition, it is a daunting task for the Brand owner who will be fraught with multiple challenges during the Brand management process.…

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]]> https://www.brand-horizon.com/2020/07/24/how-to-combat-challenges-of-brand-repositioning-strategy/feed/ 0 How Interim management services is a tool for transformational leadership https://www.brand-horizon.com/2020/07/24/how-interim-management-services-is-a-tool-for-transformational-leadership/?utm_source=rss&utm_medium=rss&utm_campaign=how-interim-management-services-is-a-tool-for-transformational-leadership https://www.brand-horizon.com/2020/07/24/how-interim-management-services-is-a-tool-for-transformational-leadership/#respond Fri, 24 Jul 2020 06:08:54 +0000 http://brand-horizon.com/?p=722 Organizational transformations become inevitable under multiple circumstances. Inorganic growth or a demerger, a major change in management or ownership structure, a disruptive technology or a digital disruption could…

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]]> https://www.brand-horizon.com/2020/07/24/how-interim-management-services-is-a-tool-for-transformational-leadership/feed/ 0 Why branding is a non-negotiable investment in the Fresh produce (FFV) Space! https://www.brand-horizon.com/2020/07/24/why-branding-is-a-non-negotiable-investment-in-the-fresh-produce-ffv-space/?utm_source=rss&utm_medium=rss&utm_campaign=why-branding-is-a-non-negotiable-investment-in-the-fresh-produce-ffv-space https://www.brand-horizon.com/2020/07/24/why-branding-is-a-non-negotiable-investment-in-the-fresh-produce-ffv-space/#respond Fri, 24 Jul 2020 06:07:47 +0000 http://brand-horizon.com/?p=719 Gathering from an official Statistical data, India stands second in the world, next only to China in production of fresh fruits and vegetables (FFV) No surprise then, we…

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]]> https://www.brand-horizon.com/2020/07/24/why-branding-is-a-non-negotiable-investment-in-the-fresh-produce-ffv-space/feed/ 0 Brand Integration – A Key driver to Success in Mergers and Acquisitions https://www.brand-horizon.com/2020/07/24/brand-integration-a-key-driver-to-success-in-mergers-and-acquisitions-2/?utm_source=rss&utm_medium=rss&utm_campaign=brand-integration-a-key-driver-to-success-in-mergers-and-acquisitions-2 https://www.brand-horizon.com/2020/07/24/brand-integration-a-key-driver-to-success-in-mergers-and-acquisitions-2/#respond Fri, 24 Jul 2020 06:06:05 +0000 http://brand-horizon.com/?p=716 Lenovo thought it knew how to tax tarnished Brands- Then it bought Motorola” – Success with IBM deal, lead Chinese firm to underestimate difficulty of reviving the smart…

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]]> https://www.brand-horizon.com/2020/07/24/brand-integration-a-key-driver-to-success-in-mergers-and-acquisitions-2/feed/ 0 Who are the real Brand ambassadors? https://www.brand-horizon.com/2020/07/24/who-are-the-real-brand-ambassadors/?utm_source=rss&utm_medium=rss&utm_campaign=who-are-the-real-brand-ambassadors https://www.brand-horizon.com/2020/07/24/who-are-the-real-brand-ambassadors/#respond Fri, 24 Jul 2020 06:03:55 +0000 http://brand-horizon.com/?p=710 We often see celebrities being roped in by Brands and being paid millions to represent and advocate their products. There are many instances of endorsements quickly fading out of recall or…

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